Nicole Whitten, MBA, MA
Copywriter · Editor · Content strategy leader · Ex-Meta

Work that makes people stop scrolling and start caring.

I've spent nearly 20 years writing, editing, and leading copy and the content teams behind it. I built one department from zero to $500K+ in new revenue, and today I lead a 20+ person, global marketing team. My work spans small businesses, agencies, and large organizations, including Meta and Nielsen. Let's chat about what I can do to support yours.

See my work Download resume
01 · Copywriting
Copy with a point of view

Website copy, brand messaging, campaigns, email, and long-form, written in your brand's voice and built to convert.

02 · Editing
Every word earns its place

Line edits, content audits, and voice guides that make a whole team's writing clearer and sharper.

03 · Strategy and leadership
Content that drives revenue

Strategy tied to objectives, and experienced leadership to support execution.

Selected work

All projects →
Adoreal logo
LeadershipAI and automation
Leading marketing at Adoreal

Strategy, a 20+ person, global team, and automations for every channel, all in service of plastic surgery practices.

13
Practices served in one week
15 min
SEO audit, down from 4 hours
HUMAN Security logo
CopywritingContent strategy
A new voice for HUMAN Security

Content strategy and multiple pages of website copy for a full brand and site overhaul.

Longer
Time on page
Stronger
Search performance
Meta logo
EditingGlobal
Meta for Business

An audit and redesign of web content for small and medium-sized businesses worldwide.

+35%
Engagement
30M
Businesses reached
“She created space for ideas to take shape and then translated them into clear, distinctive messaging rooted in real customer value… Nicole raises the bar in every room she’s in.”
Nick Wagner, CMO, Intellum
More kind words →

Writing samples

Most of my client work is confidential, so samples live in Google Drive. Request access and I'll approve it.

Report State of the Industry Report XPO Request access ↗
White paper Elevate Your Supply Chain XPO Request access ↗
Long-form 3 Pillars of Effective Media Planning Nielsen Request access ↗
Strategy Content Strategy for HUMAN Security HUMAN Security Request access ↗
Nicole Whitten
About me

Hi, I'm Nicole. I like a well-crafted sentence and a clear plan.

I'm a writer and editor at heart. I've written and edited copy for websites, brands, campaigns, and proposals, and grown into building and leading the content teams behind them, from first draft to C-suite sign-off.

I'm based in Chicago and work with teams everywhere.

More about me

Experience

The short version.

View my LinkedIn
Head of Marketing Adoreal
2025–Present
Director, Marketing, Content Strategy and Copywriting Baunfire
2023–2025
Lead, Content Strategy Meta · SMB Content Development
2022–2023
Senior Content Manager Nielsen · Global Content Development
2021–2022
Manager, Content XPO · Marketing and Proposals
2019–2021

Need words that work? Let's talk.

ncooper0214@gmail.com LinkedIn