Website copy and messaging
Strategy and copy for new sites and redesigns: positioning, page structure, and every line in between.
- · Messaging framework and positioning
- · Page-by-page website copy
- · SEO-informed structure and headlines
I work with marketing leaders, agencies, and founders who need words that work, whether that means one website launch, a brand voice the whole team can use, or ongoing leadership for a content function that's outgrowing itself.
Strategy and copy for new sites and redesigns: positioning, page structure, and every line in between.
Define how your brand sounds and what it says, then make it easy for your whole team to write that way.
A sharp editorial eye on what you already have: what to keep, cut, rewrite, and restructure.
Plans that tie content to business goals, plus long-form and search content that ranks and supports the sales conversation.
Proposal copy, RFP responses, and sales content tailored to each prospect. At XPO, this work raised close rates by up to 22%.
Custom AI skills, automations, and workflows that help content and marketing teams do more without losing quality or voice, like an SEO audit cut from four hours to 15 minutes.
A VP- or director-level leader who builds the team, sets the strategy, and owns the results.
Senior marketing and content leadership, part time: strategy, team direction, and the systems that help a small team do more.
A conversation about your goals, audience, and timeline.
Scope, timeline, and price in writing, with no surprises later.
Research, interviews, and the questions that uncover what you actually need to say.
Feedback rounds, a final polish, and a handoff your team can run with.
“Her strategic thinking and copywriting skills were particularly strong… I would recommend her to any organization seeking a highly-skilled web strategy and content consultant.”
“Any team looking for a partner who can bridge brand, content and creative strategy will be lucky to have her.”
“Nicole is a rare combination of killer strategist, empathetic writer, thought-provoking editor, and patient leader… To say that clients love working with Nicole is an understatement.”
“Nicole is exactly the type of creative and content strategist that you want on your team… She would be a valuable leader and contributor to any team or organization that needs content leadership.”
Yes. I built and led the content department at a digital agency, so I know how agency work runs, and I'm happy to work under your brand as part of your team.
B2B and SaaS, technology and security, data and media, logistics, and aesthetics. I've worked across enough industries to flex quickly.
Yes. I'm open to VP, director-level, and individual contributor roles in copywriting, editing, and content strategy. My experience is on the About page.