Nicole Whitten, MBA, MA
Writing samples

Range, voice, and a little restraint

Reports, white papers, long-form guides, and strategy work from across my career. Most of it was written for clients, so every piece lives in Google Drive: request access and I'll approve it, usually within a business day.

Long-form
Nielsen

Five Factors Shaping the Future of Sports Marketing

The trends changing how brands reach and engage sports fans.

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Report
XPO Logistics

State of the Industry Report

Trends shaping logistics, written for XPO's prospects and clients.

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Article
Gracenote

How Data Can Elevate the Viewing Experience for Sports Fans

How better data helps media companies give fans a better game day.

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Strategy
HUMAN Security, via Baunfire

Content Strategy for HUMAN Security

Audiences, messaging priorities, and page structure for a full brand and site overhaul.

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Long-form
Nielsen

3 Pillars of Effective Media Planning

A long-form piece built for search visibility and the sales conversation.

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Blog
Cars.com

Innovations in Transportation

A look at the new ideas changing how people get around.

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Blog
Nielsen

In Uncertain Times, Continuous Planning Should Be the New Norm

Why marketers should keep planning all year instead of setting it once.

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Style guide
Nimbl

Written Style Guidelines

A written style guide that keeps the brand's voice consistent across every channel.

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Guide
Nielsen

Navigate the Top Challenges Facing CPG and Retail Advertisers in 2022

A practical guide for CPG and retail advertisers facing a fast-changing market.

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White paper
XPO Logistics

Elevate Your Supply Chain

An easy-to-understand look at Lean thinking.

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Blog
Nielsen

Share Brand Ownership by Investing in Content That Resonates with Your Audience

Why content your audience cares about builds a stronger brand.

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How access works

01

Open any sample and choose Request access in Google Drive.

02

Add a quick note about your company and the role, so I know who's reading.

03

I'll approve it, usually within one business day, and Google will email you a link.

Want to see something specific? Just ask.

Get in touch Read the case studies