Nicole Whitten, MBA, MA
Blog

Notes on words that work

Practical thinking on copywriting, editing, content strategy and leading creative teams.

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Featured Copywriting

What 15 years of copywriting taught me about saying less

Most copy doesn't fail because it's bad. It fails because it's trying to say everything at once.

Oct. 20, 2026 · 4 min read Read the post →
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Copywriting

A brand voice that survives a 23-person team

Sept. 25, 2026 · 4 min read
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Copywriting

Proposal copy that wins: what moved our close rate 22%

Sept. 3, 2026 · 4 min read
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Content strategy

How I write long-form content that ranks and sells

Aug. 11, 2026 · 4 min read
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Copywriting

Plain language at scale: writing for 30 million businesses

July 17, 2026 · 4 min read
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Copywriting

Writing for sensitive industries: Trust beats hype

June 24, 2026 · 4 min read
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Editing

The edit is where copy gets good

June 1, 2026 · 4 min read
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Editing

Content audits: what I cut first

May 8, 2026 · 4 min read
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AI and automation

Where AI belongs in a copy workflow and where it doesn't

April 15, 2026 · 4 min read
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AI and automation

AI guardrails that keep your brand sounding like itself

March 20, 2026 · 4 min read
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AI and automation

Writing for AI search: what actually changes

Feb. 27, 2026 · 4 min read
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Leadership

How to prove the return on copy to a CFO

Feb. 4, 2026 · 4 min read
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Leadership

Building a content department from zero to $500,000

Jan. 9, 2026 · 4 min read
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Leadership

How I hire writers: what I actually look for

Dec. 18, 2025 · 4 min read
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Leadership

Defending the word: selling copy decisions to executives

Nov. 25, 2025 · 4 min read
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Leadership

Running a global remote content team

Oct. 31, 2025 · 4 min read

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