Nicole Whitten, MBA, MA
Nicole Whitten, MBA, MA

I help brands find their words, then make them work.

I'm a copywriter, editor, and content strategy leader with nearly 20 years of turning complex ideas into clear, compelling copy for small businesses, agencies, and large organizations. I write and edit websites, brand messaging, campaigns, and proposals, and I build and lead the teams behind them.

Download resume (PDF) LinkedIn
Nicole Whitten
~20
Years in marketing, copy, and content
$500K+
New revenue from a content department I built from zero
30
Largest team led, from ICs to senior managers
0%
Staff turnover on the department I built

How I write, edit, and lead

01
Copy with a job to do

Every line has a job. I write clear, distinctive messaging rooted in real customer value and backed by data, then edit until it's sharp.

02
An editor who grows writers

I'm a hands-on marketer. I've led teams of up to 30, given the kind of feedback that makes writers better, and promoted direct reports into senior roles.

03
Systems that scale

I build the automations and AI skills my team relies on every day, like an SEO audit that now takes 15 minutes instead of four hours.

My experience extends beyond copy

01
Design

I gave design direction, created mockups, and guided creative execution from concept to launch. I led designers, photographers, and videographers, so the words and the visuals worked together.

02
Social media

I planned social strategy, built campaigns, and managed influencer partnerships. I also led the social team behind that work, from the content calendar to the results.

03
Email marketing

I planned and wrote email programs, from launches and newsletters to automated nurture sequences, and tested subject lines, timing, and content to see what earned the click.

04
Paid media

I planned paid campaigns on Google and Meta, wrote the ad copy, and used performance data to sharpen targeting and creative over time.

05
Web development

I led developers through site builds and redesigns, ran website QA, and shaped UX and UI decisions so every page was easy to use and easy to read.

06
Automations

I developed marketing automation specialists and built the systems they ran, so routine work happened on its own and the team could focus on strategy.

Experience

Full resume (PDF)
2025 — Present

Head of Marketing

Adoreal · Remote Leads a 20+ person, global team across the US, Mexico, Latin America, the UK, Europe, and Ukraine
  • Own marketing strategy on a yearly, quarterly, and monthly basis, from leads to booked procedures and revenue for plastic surgery practices
  • Built a platform for practices and automations for every channel, cutting a site SEO audit from about four hours to 15 minutes
  • Led the team to deliver for 13 practices, plus Adoreal's own brand, in a single week
  • Hired and developed the team, and championed its wins and concerns with executive leadership
2023 — 2025

Director, Marketing, Content Strategy and Copywriting

Baunfire Built the content department from zero
  • Led strategy and copy for client websites and brand overhauls
  • Grew a new content department to $500K+ in new revenue
  • Edited and mentored a team of writers, with 0% staff turnover
  • Developed and promoted direct reports into senior roles
2022 — 2023 · Contract

Lead, Content Strategy

Meta · SMB Content Development Meta for Business
  • Led a global Meta for Business content initiative that lifted engagement 35%
  • Led major redesigns and content audits of web content reaching 30M businesses globally
  • Built content strategy frameworks for SMB audiences
2021 — 2022 · Contract

Senior Content Manager

Nielsen · Global Content Development Long-form content for search and sales
  • Drove 30% year-over-year organic traffic growth through long-form content
  • Wrote and produced in-depth guides, reports, and articles that supported search visibility and sales
2019 — 2021

Manager, Content

XPO · Marketing and Proposals Directed 8–10 concurrent projects across content strategy, business development, and proposals
  • Increased close rates by up to 22% with tailored, industry-specific content and proposal assets
  • Owned RFP and RFI strategy and development, directly supporting new business wins
  • Authored a monthly State of the Industry report that elevated brand authority with prospects and clients
  • Built sales enablement and training programs for an 18–20 person sales force
  • Led the migration from Confluence to SharePoint and Loopio, improving team efficiency by about 20%

Skills and tools

Copywriting
Website copy Brand messaging Campaign copy Email Long-form and guides Proposals and RFPs
Editing
Line and copy editing Content audits Voice and style guides Editorial standards
Strategy
Content strategy Brand positioning Market intelligence SEO and organic growth
Leadership
Building teams from zero Global remote teams Executive advising Mentoring writers AI and marketing automation

Education

MBA, Marketing
Western Illinois University
MA, English, Creative Nonfiction Writing
Southern New Hampshire University
BA, General Studies
Western Illinois University

Industries

B2B and SaaS
Technology and security
Data and media
Logistics
Aesthetics and plastic surgery

Tools I use

Asana, ClickUp, and Monday
Webflow and WordPress
GA4, Search Console, and SEMrush
SharePoint and Loopio
Claude and custom AI skills

Kind words

“Nicole led the copy effort with a sharp strategic lens, helping us define not just what we wanted to say but how we wanted to show up as a brand… Nicole raises the bar in every room she’s in.”
Nick Wagner, CMO, Intellum · on the HUMAN Security brand and site overhaul
“Nicole is exactly the type of creative and content strategist that you want on your team… She would be a valuable leader and contributor to any team or organization that needs content leadership.”
Steven Garcia, Executive Strategy Director, Instrument · Nicole’s manager at Meta
“Nicole is a rare combination of killer strategist, empathetic writer, thought-provoking editor, and patient leader… To say that clients love working with Nicole is an understatement.”
Robin Noble, Content & SEO Strategist, Baunfire · on Nicole’s team
“Right from the first day Nicole took on a leadership role within the team… I would recommend Nicole as a great team player, leader and teacher.”
Gabe Bernhard, VP Logistics, Kuehne + Nagel · Nicole’s manager at XPO
“Her ability to translate complex ideas into clean, compelling copy is unmatched!”
Addie DeMelo, People & Office, Create
“Her strategic thinking and copywriting skills were particularly strong—clear, focused, and well-suited to our industry.”
Dale Scott, President of DS&C, CEO WireSafe
“Nicole is a sharp strategic thinker and a great writer.”
Natalie Sultan, Senior Project Manager, Baunfire
“She was a quick learner, both in regards to how our products worked and in how to effectively speak in our brand voice.”
Jacob Wittler, Senior Director, Industry Marketing, Cars.com

Beyond work

I'm based in Chicago, born and raised. I love spending time by the lake and soaking up everything this city has to offer. I'm also obsessed with my dogs, who you'll hear all about if we work together.

Hiring for a senior role? Let's talk.

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